Guide: Using reporting tools to understand ad performance
Ads reporting shows you how your advertising is helping you achieve your business goals across Facebook, Instagram and Audience Network. Use our tools to analyze your campaign results and learn more about your audience, your product sales, your campaign's reach and much more. With this data, you can make more informed decisions when building your campaigns and ultimately improve your results.
View the full guide here: https://www.facebook.com/business/help/510910008975690