Facebook Ad Policies
Understanding Our Policies
Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, please let Facebook know.
Facebook Platform Policies
All users must comply with the Facebook Platform Policies, which can be reviewed here: https://developers.facebook.com/policy/
- If you have ads in your app on Facebook, comply with our Advertising Policies.
- Don’t include ads in Page Tab apps.
- If you use a third-party ad provider to include ads in your app on Facebook, only use a provider from this list.
- Don’t include third-party ads (including for other apps) in posts, comments, notifications, requests, invites or messages.
- If you run a promotion, contest, competition, or sweepstake on Facebook, comply with our Promotions Policies.
Common Points of Confusion
To help you build a compliant and user-friendly ads experience we've highlighted some common areas of confusion. Click the links below to learn more about each policy:
Facebook Page Terms
- Contests and page posts must comply with Page Terms
- Including no false, misleading, fraudulent, or deceptive claims or content
- No management of more than one advertiser or client per ad account
What We Consider
During the ad review process, we'll check your ad's images, text, targeting, and
, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies.
1. You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
2. If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.
All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.
Ads must clearly represent the company, product, service, or brand that is being advertised.
3. Related Landing Pages
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
Text in Ad Images
Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible. Visit the Advertiser Help Center to learn more about these guidelines and exceptions to the guidelines.
The Ad Review Process
Before ads show up on Facebook or Instagram, they’re reviewed to make sure they meet our Advertising Policies. Typically most ads are reviewed within 24 hours, although in some cases it may take longer.
What Happens After an Ad is Reviewed?
After your ad is reviewed, you'll receive a notification letting you know if your ad is approved. If it’s approved, we'll start running your ad and you can see your results in the Ads Manager.
Steps to Take if Disapproved
1. Edit Your Ad
If your ad isn't approved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:
- Check the email address associated with your advertising account. If your ad doesn't get approved, we'll send you an email with details that explain why.
- Using the information in your disapproval email, you can edit your ad and create a compliant one. Check this page for editing steps.
- Save your edited changes. Once you save your changes, your ad will be resubmitted for review.
2. Appeal the Decision
If you can't edit your ad or feel it was a mistake that it wasn't approved, you can appeal the decision using this form.
Video ads and other dynamic ad types must comply the all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
1. Disruptive Content
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
2. Entertainment Related Restrictions
Ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission from Facebook and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:1. Drugs and alcohol use
3. Adult content
5. Violence and gore
5. Violence and gore
Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.
1. Account Numbers Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
2. Criminal History Ads must not request information regarding criminal or arrest history without our prior permission. Learn more
3. Financial Information Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission. Learn more
4. Government Issued Identifiers Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.
5. Health Information Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission. Learn more
6. Insurance Information Ads must not request insurance information, including current insurance policy numbers, without our prior permission. Learn more
7. Political Affiliation Ads must not request information regarding political affiliation without our prior permission. Learn more
8. Race or Ethnicity Ads must not request information regarding race or ethnicity without our prior permission. Learn more
9. Religion Ads must not request information regarding religion or philosophical beliefs without our prior permission. Learn more
10. Sexual Orientation Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission. Learn more
11. Template Questions Ads must not request the same or substantially similar information that you could use a Template Question to request. Learn more
12. Trade Union Membership Ads must not request information regarding trade Union membership status without our prior permission. Learn more
13. Usernames or Passwords Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your ads. Learn more