Facebook Feed Ads

Image Guidelines

• Recommended image dimensions is 1200 x 628 pixels.
• Minimum width and height of 600 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.

Character Limits
• Text: 215 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Facebook Feed Video Ads

Video Guidelines

• Recommended to upload the highest resolution video possible.
• Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
• Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
• Recommended video formats are .MP4 and .MOV (see full list here).
• Max video file size is 4GB.
• Video length max is 240 minutes.

Character Limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Facebook Carousel Ads

Facebook Carousel Ads are available on six different ad types:

1.  Facebook Feed (Image and Video)
2. Facebook Right Column
3. Facebook Instant Articles
4. Facebook Marketplace
5. Facebook Audience Network Native, Banner and Interstitial
6. Messenger Home

Image Guidelines

• Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
• Minimum 2 cards and max of 10 cards per Carousel Ad.
• Recommended ratio is 1:1
• Max image size of 30MB.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.

Video Guidelines

• Recommended resolution is minimum of 1080 x 1080.
• Minimum 2 cards and max of 10 cards per Carousel Ad.
• Recommended video formats are .MP4 and .MOV 
• Max video file size is 4GB.
• Video length is 240 minutes.
• Video thumbnails with 20% text or more could increase chances of failed delivery.

Character Limits

• Text: 125 characters.
• Headline: 40 characters.
• Link description: 20 characters (optional on Instant Articles).

Facebook Right Column Ads

Image Guidelines

• Recommended image dimensions is 1200 x 628 pixels.
• Minimum width and height of 600 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 215 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Facebook In-Stream Video Ads

Video Guidelines

• Recommended to upload the highest resolution video possible.
• Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).
• Recommended video formats are .MP4 and .MOV.
• Max video file size is 4GB.
• Video length is 5 to 15 seconds.
• Highly recommended to include video sound.
• Video thumbnails with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Facebook Instant Articles Ads

Image Guidelines

• Recommended resolution is 1,200 x 628 pixels.
• Minimum width and height of 600 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.
Video Guidelines

• Recommended to upload the highest resolution video possible.
• Recommended aspect ratio is between 9:16 to 16:9.
• Recommended video formats are .MP4 and .MOV.
• Max video file size is 4GB.
• Video max length is 240 minutes.
• Video thumbnails with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Facebook Marketplace Ads

Image Guidelines

• Recommended resolution is 1,200 x 628 pixels.
• Minimum width and height of 600 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.
Video Guidelines

• Recommended to upload the highest resolution video possible.
• Recommended aspect ratio is between 9:16 to 16:9.
• Recommended video formats are .MP4 and .MOV.
• Max video file size is 4GB.
• Video max length is 240 minutes.
• Video thumbnails with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Audience Network Native, Banner and Interstitial Ads

Image Guidelines

• Recommended resolution is 1,200 x 628 pixels.
• Minimum width 254 pixels and height of 133 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.
Video Guidelines

• Recommended to upload the highest resolution video possible.
• Recommended aspect ratio is between 9:16 to 16:9.
• Recommended video formats are .MP4 and .MOV.
• Max video file size is 4GB.
• Video minimum length is 10 seconds and max of 121 seconds.
• Video thumbnails with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description (optional): 30 characters.

Sponsored Message Ads

Image Guidelines

• Recommended resolution is 1,200 x 628 pixels.
• Minimum width is 254 pixels and height of 133 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description: 30 characters.

Facebook Messenger Ads

Image Guidelines

• Recommended resolution is 1,200 x 628 pixels.
• Minimum width is 254 pixels and height of 133 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 125 characters.
• Headline: 25 characters.
• Link description (optional): 30 characters.

Facebook Collection Ads (Including Canvas Ads)

Image Guidelines

• Minimum width and height of 600 pixels.
• Recommended ratio is 1:1 for square and 16:9 for landscape images.
• Max image size of 30MB.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase chances of failed delivery.
Video Guidelines

• Recommended resolution is minimum of 1200 x 628 pixels.
• Recommended video formats are .MP4 and .MOV.
• Max video file size is 4GB.
• Video length is 120 minutes (recommended less than 2 minutes).
• Video thumbnails with 20% text or more could increase chances of failed delivery.
Character Limits

• Text: 90 characters.
• Headline: 25 characters.