Complete List of Facebook Ad Sizes & Specs for 2018
Facebook Feed Ads
Image Guidelines
• Recommended image dimensions are 1200 x 628 pixels.
• Minimum width and height of 600 pixels.
• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with a link.
• Recommended image formats are JPG and PNG.
• Images with 20% text or more could increase the chances of failed delivery.
Character Limits
• Text: 215 characters.
• Headline: 25 characters.
• Link description: 30 characters.
Facebook Feed Video Ads
Video Guidelines
• Recommended to upload the highest resolution video possible.• Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square).• Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).• Recommended video formats are .MP4 and .MOV (see full list here).• Max video file size is 4GB.• Video length max is 240 minutes.Character Limits
• Text: 125 characters.• Headline: 25 characters.• Link description: 30 characters.
Facebook Carousel Ads
Facebook Carousel Ads are available on six different ad types:
1. Facebook Feed (Image and Video)
2. Facebook Right Column
3. Facebook Instant Articles
4. Facebook Marketplace
5. Facebook Audience Network Native, Banner and Interstitial
6. Messenger Home
Image Guidelines• Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).• Minimum 2 cards and max of 10 cards per Carousel Ad.• Recommended ratio is 1:1• Max image size of 30MB.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Video Guidelines• Recommended resolution is minimum of 1080 x 1080.• Minimum 2 cards and max of 10 cards per Carousel Ad.• Recommended video formats are .MP4 and .MOV• Max video file size is 4GB.• Video length is 240 minutes.• Video thumbnails with 20% text or more could increase chances of failed delivery.Character Limits• Text: 125 characters.• Headline: 40 characters.• Link description: 20 characters (optional on Instant Articles).Facebook Right Column AdsImage Guidelines
• Recommended image dimensions is 1200 x 628 pixels.• Minimum width and height of 600 pixels.• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Character Limits• Text: 215 characters.• Headline: 25 characters.• Link description: 30 characters.
Facebook In-Stream Video Ads
Video Guidelines
• Recommended to upload the highest resolution video possible.• Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).• Recommended video formats are .MP4 and .MOV.• Max video file size is 4GB.• Video length is 5 to 15 seconds.• Highly recommended to include video sound.• Video thumbnails with 20% text or more could increase chances of failed delivery.Character Limits• Text: 125 characters.• Headline: 25 characters.• Link description: 30 characters.
Facebook Instant Articles Ads
Image Guidelines
• Recommended resolution is 1,200 x 628 pixels.• Minimum width and height of 600 pixels.• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Video Guidelines
• Recommended to upload the highest resolution video possible.• Recommended aspect ratio is between 9:16 to 16:9.• Recommended video formats are .MP4 and .MOV.• Max video file size is 4GB.• Video max length is 240 minutes.• Video thumbnails with 20% text or more could increase chances of failed delivery.Character Limits• Text: 125 characters.• Headline: 25 characters.• Link description: 30 characters.
Facebook Marketplace Ads
Image Guidelines
• Recommended resolution is 1,200 x 628 pixels.• Minimum width and height of 600 pixels.• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Video Guidelines
• Recommended to upload the highest resolution video possible.• Recommended aspect ratio is between 9:16 to 16:9.• Recommended video formats are .MP4 and .MOV.• Max video file size is 4GB.• Video max length is 240 minutes.• Video thumbnails with 20% text or more could increase chances of failed delivery.Character Limits• Text: 125 characters.• Headline: 25 characters.• Link description: 30 characters.
Audience Network Native, Banner and
Interstitial Ads
Image Guidelines
• Recommended resolution is 1,200 x 628 pixels.• Minimum width 254 pixels and height of 133 pixels.• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Video Guidelines
• Recommended to upload the highest resolution video possible.• Recommended aspect ratio is between 9:16 to 16:9.• Recommended video formats are .MP4 and .MOV.• Max video file size is 4GB.• Video minimum length is 10 seconds and max of 121 seconds.• Video thumbnails with 20% text or more could increase chances of failed delivery.Character Limits• Text: 125 characters.• Headline: 25 characters.• Link description (optional): 30 characters.
Sponsored Message Ads
Image Guidelines
• Recommended resolution is 1,200 x 628 pixels.• Minimum width is 254 pixels and height of 133 pixels.• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Character Limits
• Text: 125 characters.• Headline: 25 characters.• Link description: 30 characters.
Facebook Messenger Ads
Image Guidelines
• Recommended resolution is 1,200 x 628 pixels.• Minimum width is 254 pixels and height of 133 pixels.• Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Character Limits
• Text: 125 characters.• Headline: 25 characters.• Link description (optional): 30 characters.
Facebook Collection Ads (Including Canvas Ads)
Image Guidelines
• Minimum width and height of 600 pixels.• Recommended ratio is 1:1 for square and 16:9 for landscape images.• Max image size of 30MB.• Recommended image formats are JPG and PNG.• Images with 20% text or more could increase chances of failed delivery.Video Guidelines
• Recommended resolution is minimum of 1200 x 628 pixels.• Recommended video formats are .MP4 and .MOV.• Max video file size is 4GB.• Video length is 120 minutes (recommended less than 2 minutes).• Video thumbnails with 20% text or more could increase chances of failed delivery.Character Limits
• Text: 90 characters.• Headline: 25 characters.