Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.
This article explains how to create a conversion action to track customer actions on your website. You'll set up the conversion action in your Google Ads account and get a piece of code called a "tag." To finish setting up conversion tracking, you'll add the conversion tracking tag to your website.

Before you begin

Here's what you'll need before you can set up website conversion tracking:
  • A website: This is where you'll put the conversion tracking code, called a "tag."
  • Ability to edit website: Either you or your webmaster will need to be able to add the tag to your website.
This article goes right to the setup instructions. To learn more about how conversion tracking works and why to use it, read About conversion tracking.

Or, if you're not sure if website conversion tracking is right for you, you can find instructions for all the different kinds of conversion tracking here.